Exhibitor Success and ROI Center

Southwest Dental Conference’s Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI. 

Three easy ways to find the information, answers, and solutions you need to keep up and stay ahead:

1. Live & On-Demand Webinars: 

Increasing Brand Awareness & Driving Qualified Booth Traffic: How to Attract Enoughof the RightAttendees to Your Exhibit

The single biggest factor impacting most exhibitor success is their ability to attract and interact with enough of the right attendees. The competition for attendees’ time and attention in the exhibit hall is fierce. The battle is usually won in the days and weeks leading up to show time. Exhibitors who execute targeted pre- and at-show marketing campaigns place their company “in the mind” and “on the agenda” of the right attendees and usually win the game before kickoff. Register for this complementary and highly-informative live educational webinar with America’s leading tradeshow productivity expert to learn a proven process that can be applied by any company of any size to win their share of booth traffic. 

Improving Tradeshow Lead Management for Higher Sales Conversion

“If ROI is the name of your exhibiting game, lead management is your playbook”, says leading tradeshow productivity expert, Jefferson Davis. Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up. Failure to effectively manage leads may negatively impact your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. Register for this highly-informative live webinar to learn insider secrets and best practices for quickly improving lead capture and follow-up practices to achieve better ROI for your company. 

2. “How-to” Exhibiting Article Series: 

Quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series address the critical topics important to your success as an exhibitor today. Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.


Planning to Win: Exhibiting by Objectives

Promoting Your Exhibit:

High-Impact Pre-Show Marketing   


A Worthy Destination – How to Design a More Effective Exhibit   


Staffing for Success   

Lead Management:

Closed-Loop Lead Management   


Exhibit Measurement Made Easy   

3. “Ask the Tradeshow Experts” Email Q&A:

SWDC has made special arrangements with Jefferson Davis, America’s leading tradeshow productivity expert. You can submit questions on any exhibiting topic. Mr. Davis and/or one of his team of CTSM’s will respond within 24 hours. Submit your question now.